Working with Corporate and Third Sector Organisations
There are many reason why your organisation should engage with the LGBT community and the ‘Pink Pound’…
Put simply; the LGBT community is an untapped opportunity. By engaging with this lucrative market you will be opening your business to new opportunities and sending a clear message that your organisation welcomes consumers and users regardless of gender, race or sexual orientation. One in sixteen people in the UK identify themselves as LGBT; each will have family and friends who support them. We can help you engage with this market.
Many of our LGBT partners are charities or community interest companies looking to work with corporate or third sector organisations. They promote equality and fairness; working towards a safe environment where lesbian, gay, bisexual and transgender individuals can promote their culture and towards removing social exclusion experienced by many. As a Partner with Pride, you’ll be introduced to new business opportunities and you will be sending an important message that you are a proud organisation – now that’s a powerful message.
Here are a few reasons why it’s important to engage with the LGBT community.